Researchers from HEC Montreal and York University published a new paper in the Journal of Marketing that examines how people who attain “prestigious” posts in high-profile organizations can manage their professional brands to promote career mobility.
The study, forthcoming in the Journal of Marketing, is titled “Working It: Managing Professional Brands in Prestigious Posts” and is authored by Marie-Agnès Parmentier and Eileen Fischer.
Job insecurity is pervasive. There are no guarantees of continued employment, even for those who are extremely successful in their field. This research addresses two primary questions:
- for individuals managing their professional brands, what tensions are triggered while working in a prestigious post? and
- what practices are conducive to mitigating these tensions and enhancing professional brand equity in a way that promotes career mobility?