Researchers from Tulane University and University of Maryland published a new paper in the Journal of Marketing that examines the dynamic interplay between free and paid versions of an app over its lifetime and suggests a possible remedy for the failure of apps.
The study, forthcoming in the Journal of Marketing, is titled “Managing the Versioning Decision over an App’s Lifetime” and is authored by Seoungwoo Lee, Jie Zhang, and Michel Wedel.
Is it really over for paid mobile apps? The mobile app industry is unique because free apps are much more prevalent than paid apps in most app categories, contrary to many other product markets where free products primarily play a supportive role to the paid products. [Read more…] about When to release free and paid apps for maximal revenue
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